As an homage to the spirit of passion and reverence for the craftsmanship of unique watches, Bezel was born. Over 13 years , Bezel’s name has given proud watch enthusiasts the craftsmanship and quality that generations of fans have come to seek.


The first of its kind, Bezel boasts a unique concept – a private member’s club that aims to assist watch collectors and enthusiasts to advance their collections.

Responsible for the inaugural Singapore International Watch Auction (SIWA) in 2004, Bezel provided a platform for watch aficionados to exchange their collection, source for rare timepieces, and share their expertise and experience with each other.

Since its opening, Bezel has served many enthusiastic watch collectors with their dedicated staff who are just as passionate about watches as the customers themselves.

Together with BezelShoppee, Bezel The Watch Collectors’ Guide is set to strengthen and build its presence across local and international borders, reaching out to every watch enthusiast!


At Bezel The Watch Collectors’ Guide, we strive to provide all our customers with a most rewarding and personal shopping experience.

To keep up with rapid advancements in the watch industry, we frequently review all our staff, update and equip them with latest information, endowing them with the adequate capacity to accurately address all sales and customer service inquiries.

In addition, we constantly seek feedback so that we can better service our future customers with the latest information and technology.

All in all, our efforts are to build on relationships and ensure a seamless e-commerce platform for our customers!